SEO Performance — Synergy IT

1. Research, Strategy & Benchmarking

• Full baseline SEO benchmark: competitor set, domain authority, site performance, indexing and backlink profile, plus a 33-keyword ranking baseline to measure against
• Competitor analysis of three direct rivals (Milnsbridge, NSW IT Solutions, CyberCX): domain age, Core Web Vitals, ranking overlap and coverage gaps
• Full keyword research and demand mapping across every service and industry vertical
• Search-intent mapping and content-gap analysis to prioritise pages by commercial opportunity
• Keyword set validated against live Australian search data

2. Technical SEO Foundation

• Full technical audit: 12 issues, 15 warnings and 20 opportunities identified and worked through
• Site-wide health and link audit; 20/20 priority pages passed full validation
• Sitewide NAP correction: wrong phone number corrected across the entire site
• Fixed footer URL mismatches, a broken Azure Virtual Desktop link and broken industry-hub links
• 301 redirect strategy for legacy and duplicate URLs
• Internal-link architecture: body links added to 6 dead-end pages, plus a full internal-linking audit and remediation
• SEO plugin stack confirmed and consolidated (Rank Math)

3. Structured Data & Schema

• Located and consolidated 3 conflicting hand-coded JSON-LD blocks on the homepage
• Implemented sitewide schema across 6 types: Organization, LocalBusiness, Service, FAQPage, BreadcrumbList, Article
• Built FAQ schema across 5 pages (45 questions); fixed stale and missing FAQ schema on procurement and local IT support
• Site-wide FAQ schema audit reconciling visible FAQs against markup

4. Content & Page Build

Every page produced through the full stack: keyword research, competitor research, SEO best-practice structure, original copywriting, schema markup, and validation and indexing.

• Industry pillar pages across legal, accounting, freight & transport, medical, childcare, real estate and strata/property management
• Service pages: Managed IT Services (with pricing guide), Local IT Support (head-term recovery rewrite), IT Procurement (rewrite), Synergy Secure Internet (rewrite plus SOC copy, made vendor-neutral), and Penetration Testing (with CREST accreditation)
• SSIT-format pricing tables built for IT Support and Cyber Security
• New QLD office location added and integrated

5. On-Page Optimisation

Each rewrite is its own mini-project.

• GSC data analysis to surface striking-distance pages (high impressions, low clicks)
• Title, meta and heading rewrites across the striking-distance set, including the /services/ hub (1,915 impressions, zero clicks), the law-firms industry page and IT procurement
• Geo-qualification: Sydney and local signals added to titles, headings and body copy across service pages
• CTR-focused metadata rewrites on the highest-impression pages
• Re-validation and re-indexing after every change

6. Indexing & Crawl Management

• Indexing requests submitted for 15+ updated pages (6 after schema fixes, 9 after the on-page sweep)
• Worked the index-coverage backlog: Discovered and Crawled not-indexed pages reviewed and resubmitted

7. Authority & Backlinks

• Backlink audit of the full referring-domain profile (17 links / 15 domains)
• Disavowed 12 toxic referring domains (spam directories, PBNs, content scrapers) while retaining legitimate references

8. Local SEO & Google Business Profile

• Google Business Profile optimisation and a review-generation programme (QR code plus shareable review link)
• Vendor branding cleanup: Cisco references removed and replaced with vendor-neutral language on Secure Internet

9. Algorithm & Ongoing Management

• Monitored and adapting through multiple Google Core Updates
• Post-update analysis and recovery work
• Continuous management and refinement of the existing page set alongside new builds
• Ongoing tracking as rankings and search trends shift