Organic search leads
Enquiries generated by organic search, the channel this work owns
Form leads are counted as completed visits to the thank-you page. Form submissions recorded by GA4 form_submit are not included.
Enquiry rate = new-definition leads ÷ organic sessions, same 8 weeks.
Source: GA4 (live), last 56 days to yesterday. A lead is a completed form (thank_you) or a phone_lead event.
Organic traffic trend
Search Console clicks & impressions with GA4 organic sessions (indicative)
Keyword rankings
Rankings from Search Console average position for the selected range.
Target keywords
Ranking terms are live in Search Console for this range. Expansion targets are mapped priorities, the pipeline the next phase of work is built to capture.
Quick wins — striking distance
Queries ranking 4–20 with real impressions: small on-page gains here move the needle fastest.
Top search queries
Google Search Console — up to 50 queries for the selected range
Top pages
Google Search Console — best-performing landing pages by clicks
Traffic by channel
GA4 sessions & users across default channel groups
AI assistant referrals
Visitors arriving from AI assistants (GA4), selected range
Top organic landing pages
GA4 — organic search landing pages for the selected range